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Good customer service should be one of the top priorities of your business. I would not say the top but definitely the second. The reason I would not say the top is because if you own a restaurant and your food sucks no one will want to come back to you regardless of how outstanding your customer service is.
When most people buy from a business they like the product or services they are getting but they are also paying for the experience. Bad customer service can steer you away from certain businesses if you know that when you walk into an establishment you are going to be treated less then great.
Every day we end up at the post office. Luckily for us, there are several of them close by. Let me say we spend thousands of dollars yearly with the USPS. Still, when we come to the counter with our rush orders we still get attitudes and less than great service. They make us feel unwanted, especially at a specific post office. Our packages our pre printed and only need to be scanned. The only reason we take these packages is that our carrier already did their pickup from us and we have last minute rush orders that need to go out.
We find our selves trying to avoid that specific post office even though it is the closet. If there was any other shipping carrier that could match their light weight prices we would stop using USPS altogether.
Now to the good parts
A good way is just to observe how bigger companies deal with their customers. Companies like WalMart pays a lot of money in customer service research and employee training. You can experience good customer service from places like WalMart and other companies like Verizon.
Customer service skills may be harder for some than others. It will be a life long lesson that you will pick up from every day. At the end of the day, you should treat your customers better than you would like to be treated. This can assure that your business will continue to grow.
You can spend tons of money on advertising and marketing to get the customers but if you can't get any of them to return due to your customer service skills then that is money wasted. Most companies do not profit off just 1 sale from a customer. You start to profit from continued orders. So you will need to do your best to keep your customers coming back.